This scenario invented by the french author Alain Minc won't probably never happen. But in his book "10 days that will change our world" ( no English translation available yet) Alain Minc tell us 10 credible and metaphoric stories that may happen in our future and among them the story of the New York Times acquisition by Google stroke me. The amazing fact is that this scenario is plausible and almost realistic ! Today, the print is not holy anymore indeed, newspapers (may be books too) are facing tricky issues : their circulation and advertising revenue are desperately and steadily decreasing and no solution can't be found easily to change this situation ; they have got their way in an endless spiral of decline. Of course most newspapers have added their content on the web and some are trying to launch subscription on their title with PDF format but their new Internet revenue can't counterbalance the losses in advertising and the distribution costs. Moreover, the Internet transformation requires newspapers to reinvent and adapt themselves to the new economy ( how they operate, how they relate to the public, how they make money...) that include many things they were not enough prepared for . In the Minc's fiction the New York Times eventually decided to turn off the presses, stopping the press distribution and publishing all the news content on a big website platform so that they could be the perfect prey for Google company willing to add credibility and trustworthiness to their information platform Google News !eh ! Additionally, it will be a bad news for me as i won't be able to make demo (more or less outstanding one) for the newspaper media solution I am currently an expert in. !!!!!
What do you thing about it ? Do you think print is doomed ? and what would be the consequences of the print disappearance in our work and daily life ?
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