Sunday, March 22, 2009

Use the Magic Power of the Number 3 and the Rule of Thirds for your software presentations

The number 3 is magic for successful and powerful software presentations, it helps you to build demo content fast and to check whether you have got for your outstandind sofware demo :
--> The 3 main business benefits that you will provide to your customer
-->The 3 acts ( Act I, Act, II, Act III ) of the story you are going to tell them ( problem, action, happy end)
-->The 3 mean features (asked by the stakeholders) that your are going to show them into the system in details and with their own datas. And once you have customized their 3 most important business processes, you have to ask yourself the question "SO WHAT" before making more technical work for new processes ! will it be worth it to show them more features as you will have already proved them your software capabilities , does this new feature bring additional values or additional complexities ? ( Visualize your customer debriefing after the demo " oh their tool is very powerful and the sales engineer guy demonstrated every feature we had but it sounds now a little bit too much complicated for our people and our company, we would do better to choose another tool simpler and less sophisticated)
-->The 3 main pain points they are currently facing and that your software will solve
-->The 3 reasons you will give them (if asked) to buy your software licenses
-->
The 3 reasons you will give them (if asked) to buy your software licenses NOW !
And also, take care to use the Rule of Thirds in every slide because that rule allows you to create design attractive slides. The rule of third is a technique that photographers learn for framing their shots.It is a guideline for composition that suggests placing key graphic elements along lines which divide your image into thirds, or at the intersections of those lines. the image above is an example of the third of rule application. The method is to divide the slide with 4 lines so that you have 4 crossing points and 9 boxes. This 4 crossing points are called "power points" and are area you might place the key element of your slide rather than in the middle. And once you have placed your image to one of this power point, you need to use carefully the "Empty Space" in order to highlight your image ( So many slides are crowded using all the space because sometimes we want to do our home work well by fulfilling all the space) If you want to know more, have a look to the post "How to Improve Your Slides with the Rule of Thirds" from the Six Minutes blog and you will get too as usual interesting insights in presentationZen and in this video below.

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