What Would Google Do ?

Whatever your job is, whatever your position is whether you perform or not outstanding demo you have to look into the mirror and ask to yourself "What Would Google Do"... If Google was running my business or my job !
That's the lesson I learnt from this Jeff Jarvis' book : Whatever the business I am involved in, I will try to follow the 4 next rules :

1. Do what you do best and link to the rest : The link changes every business and in every industry the link forces specialization, quality and collaboration, the link changes old role and creates new roles
2. Join a network : the internet adds networks of link over society, connecting people with information. The more connection they are, the greater the value ! join or create a network as soon as possible, "put yourself in a cloud of connection that lights up each time a link is made, so the entire cloud keeps getting bigger, denser and brighter".
3. Be a platform : How can you act as a platform where anybody will collaborate and get value, how can you create open standard so everybody will use and contribute so that you get a share of their value too ?
4. Think Distributed : Stop thinking centralised, don't think yourself as an end but as a mean, you can't no longer expect people to come to you, instead try to be found as many as possible on many other sites and platforms as possible.

I really recommend this book, how can you apply these keys of success in your daily job and in your software demo ? From my side I did a demo with the theme " how my software can help your publishing company to be a platfom in which your customer could subscribe, collaborate with the others, and create ad orders in the same time ?