Last week , I decided to go to the cinema but I had no idea about the movie I was going to see and moreover I had no idea of what kind of movie I was in the mood to watch. I didn't know wet her I wanted to see a nice comedy, a tearjerkers, a thriller or a road movie but I knew one thing : I didn't want to be bore by a think tank or intellectual movie ? Arriving at the cinema building , my eyes were grabbed by the poster and the title of the film "Rachel Getting Married" and I assumed that it was likely a nice and naive comedy about romance like "Notting Hill" or "Pretty Woman" with Julia Robert and it was actually perfect for my state of mind at this time. So I paid the ticket, went into the movie theater and during all the movie session I experienced the power of the "unexpected" as "Rachel Getting Married" was absolutely not what I was expecting for, but in a VERY good way so that I felt more excited about this movie than if I had been told ( or if i had read some critics before) that it was the best Jonathan Demme's masterpiece since "The Silence of the Lambs" !!! I though that it is a good information about our daily work and software demo : It is always worth it to exceed the expectation of the others. By the way in many companies it is one of the most important career criteria valuation : he is a great potential employee because he is always exceeding our expectations !!!
During the discovery process and the customer interviews we had better not talk about the demo and the features we will show them, we had better not promise a lot so that the surprise gap beetween their expectation or what they think of your solution and the real meeting will be as high as possible so that they feel as excited as I was after watching the Demme's movie. In each demo we need to take into account the unexpected effect (in a good way)
For instance, the last ever great demo I attended is a demo for which our customer was only expecting some presentation slides : instead we provided them in a live system how their own business processes could be enhanced by our solution !During the discovery process and the customer interviews we had better not talk about the demo and the features we will show them, we had better not promise a lot so that the surprise gap beetween their expectation or what they think of your solution and the real meeting will be as high as possible so that they feel as excited as I was after watching the Demme's movie. In each demo we need to take into account the unexpected effect (in a good way)
How would you introduce the unexpected in our outstanding demo ? Make comments giving me ideas !
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