Using Viral Demo on YouTube to make a Buzz

Please have a look to this demo video that my company released on YouTube in order to promote its CRM solution. This video is both the opportunity to know more about Devorah Sperber's thread work ( she is obviously a great artist) and about our CRM soution that is also a kind of masterpiece without any concession on quality. Each of us in our company will have to send and to communicate this viral video to at least one customer he is in touch with, creating discussion, fostering branding and unleashing enthusiasm about it.

So, let's me share with you some rules for becoming viral and sought in a positive way by the others :

1) Deliver the buzz with Enthusiasm. It can’t be faked. You can’t expect your team to create buzz about your new project, product or service simply because you held a staff meeting and told them that it is something that matters to you or the business.

2) Design does matter .You can't expect create a big buzz without nice design. If you want your product to be shared and owned by a lot of people you need to create fun, visual and memorable design. ( thinking in order to make the daily life of the others easier and smarter is thinking like a designer)

3) Create real Value. You can’t fake value neither. There are measuring sticks available to everyone. A service that truly makes someone’s life easier, or a software solution (like our SAP CRM actually) that saves user's time and allows other companies to reach their business goals while reducing pains and training cost, leveraging the ease of use emotional needs.

4) Create Meaning. You need to respond to the emotional needs of the others, features is not enough and value neither, Providing meaningful material and message buzz will trump everything.