Brainstorming with the publisher Centre France

Last week we met our customer Centre France a french newspapers group located in Clermont-Ferrand in order to demonstrate to them how our software could help them to reach their business goals. Before going into the system, we shared with them the brainstorming my colleagues and I had building our value proposition. First we actually told them we brainstormed, we didn't start directly into the system in order to customize the features they wanted to see, and indeed the dices was running as our ideas : Next, we explained them our fist vision we have got from their particular needs and their project and this vision was a complete solution that would handle with their CRM, Subscription, advertising, single copy sales requirements.

Of course, this vision was not wrong but eventually we came up together with a better understanding of their actual need with the next upcoming slide in which we shared with them the same vision but enhanced a lot by the focus on the customer. We told them that we want to deliver a customer centric solution that will provide both the features but also a better knowledge and a better service to their clients.

By positioning the customer at the epicenter of our customer's project, we made it clear to them that we really were willing to add value to their project. Moreover, they appreciated our customized and adapted slides rather than standard ones.