Following the idea that the best lessons often come from unusual places and unexpected situations, I watched a few days ago a great TV program on "Filles TV" show broadcast called "New York, New York" whose host is a young french designer, Juliette Longuet, who shares with us her knowledge about the urban, fast paced and trendy New York lifestyle. In this TV show concept Juliette is delivering tips and tricks about fashions, shops, people and parties in new york that are topics i don't care usually but that my daughter does ! And so, as i watched the TV with Melisande (strange first name isn't it ?) i focused my attention on Juliette's art of presentation and i wondered why i was suddenly interested in and not bored by what she was saying ! And indeed, Juliette was not boring because she was enthusiastic about New York ( her enthusiasm is indeed contagious a lot) and she used a friendly, warmly and conversational tone. Basically Juliette put on the table all the 5 elements of a great "demo" in order to electrify her audience :
First she set the theme of her presentation " I am going to show you some incredible addresses in New York that you can't find in the travel books"
Second she provides a clear outline of what is going on and about what we will learn and see, she gives us all the section and destinations of our travel in New York give a reason to listen
Third she closes and opens each section with a clear transition, she always make easy for us to follow her story
In the fourth place, she demonstrates enthusiasm, she uses words like fantastic, incredible, awesome.. she wants her audience to wow and she is passionate and exited.
And the Fifth element is that her program is visual, simple with fun musics and rhythms . Juliette gives us a show that is the secret of the outstanding demos which are not boring for the customer and deliver BOTH contents and shows.
Here, you will find a link to enjoy the TV program, Juliette and the city that never sleeps.
http://www.juliettelonguet.com/blog/category/juliette-longuet-tv-show/
http://www.juliettelonguet.com/blog/category/juliette-longuet-tv-show/
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