Sunday, November 2, 2008

The "too much" fatal error

In a demo presentation, this error might happen when you try to give a message that is :
  • Far beyond the standard acceptance of your audience
  • Far from their current expectations
  • Far from their own reality

Somehow, the too much error happens when you do something that is unexpected but not in the good way, in the bad one . A few years ago, i heard for the first time about this too much stuff when i was told that, in the middle of a demo with people from a German company, a colleague of mine has suddenly screamed out very loudly "oh my god I love this product"

Of course it is normally a good thing to show himself enthusiast about his own product ( if you are not supporter who will be ?) but in certain cases you had better moderate a little your passion accordingly (to moderate but not to hide...)

If you feel your audience is not too much connected with you and with what your are doing, and if in the demo roor the silence overwhelms you as you can hear the flapping wind of a fly, try to engage them gently by some open questions ( what do you think about this features, will it be helpful for your company ...) but don't try to make them suddenly happy and connected and don't reproach them their behavior ("oh how are you this morning ! are you asleep ? ) because it is too much

The "too much" thing is rather touchy because it depends on the people : in France for instance it's quite ok if you kiss a woman colleague the first time you meet her whereas in other countries it is not correct : it is "too much"

The "too much" error is not fair because very often, those who commited this error have good intentions

Mathieu for instance had good intentions and good ideas : he wanted to release his CV video on You Tube and he was looking forward to sharing his passion for web 2.0 and the internet.

Unfortunatly he commited the "too much" error many times in this video :

  • He says that he sent his first e-mail in 1986 !!!
  • His video contains too much clichés (The area of the defense in PARIS, MBA,KPI,ROI,On Demand...)
  • He uses a lot of globbish english even though he speaks french
  • The music is poor and the sound track as well

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